Creatine isn't just a men's supplement. It never was.

Creatine monohydrate is the most well-researched dietary supplement in the world, with over a thousand published studies on strength, endurance and cognitive function. Yet for thirty years it has been marketed almost exclusively to men. The result: most women have never tried it. Many still assume it will make them bulky, bloated, or is simply "not for them".

The science says otherwise. Women naturally carry lower creatine stores than men. Creatine increases physical performance in short, intense exercise — that is the well-established effect. Beyond it, a growing body of research is exploring benefits for women in memory, mental sharpness and, together with strength training, bone health. Creatine does not build bulk on its own, and studies have shown no effect on hormones. It is about cellular energy — creatine is part of how both muscle and brain regenerate ATP.

That is the gap MOBY is filling. Founded in Sweden in 2025 by Hannes, Erik and Clara, the company packages creatine monohydrate in single-serving stick packs — 5 grams per stick, neutral flavour, ready to tear open and stir into water, coffee or a smoothie wherever you are. MOBY is sold via drinkmoby.com and selected retailers.

Life moves fast. MOBY is built for women who want to feel strong, sharp and steady every day — at work, in training and through every phase of life — without a routine that only works at home in the kitchen.