Creatine has a reputation problem. MOBY fixes it.
Swedish company MOBY is launching creatine in stick packs and wants to make the world's most researched dietary supplement part of everyday life — not just a gym product.
Creatine monohydrate is the most well-researched dietary supplement in the world, with over a thousand published studies demonstrating its effects on strength, endurance, and cognitive function. Yet it is still something most people associate with the gym — even though the benefits apply to everyone, regardless of lifestyle.
That's exactly the gap MOBY is filling. Founded in Sweden in 2025 by Hannes, Erik, and Clara, the company packages creatine monohydrate in single-serving stick packs, 5 grams per stick, ready to tear open and mix wherever you are. The launch will take place in March 2026 via drinkmoby.com and selected retailers.
Life moves fast. MOBY is built for everyday life, for commuters, travelers, and anyone who wants to feel better without a routine that only works at home in the kitchen.
Pressmeddelande
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Product
- 5 g creatine monohydrate per stick pack
- 30 sticks per box
- Neutral flavour
- 100% vegan
- Produced in Sweden
Why creatine?
Energy & Endurance
Increased ATP production for improved physical performance
Cognitive Function
Research shows positive effects on memory and mental sharpness
Recovery
Faster recovery for both body and brain after exertion
Hannes & Erik"Creatine has been backed by research for ages, but people still think it's just for muscleheads at the gym. That's not true. We want more people to understand the power that creatine actually has. That's why we've developed something that works in real life, something that makes it easy to feel good every day."
— Hannes, Co-founder and CEO, MOBY
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