Privacy Policy
Last updated: January 2026
1. Data Controller
The data controller responsible for your personal data is:
MOBY Nutrition AB
Org. number: 559547-6259
Maria Prästgårdsgata 31
118 52 Stockholm, Sweden
Email: hello@drinkmoby.com
2. What Personal Data We Collect
We collect and process the following categories of personal data:
- Identity data: Name, billing/shipping address
- Contact data: Email address, phone number
- Transaction data: Purchase history, payment details (processed securely via our payment provider)
- Technical data: IP address, browser type, device information, cookies
- Marketing data: Your preferences for receiving marketing communications
3. Legal Basis for Processing
Under the EU General Data Protection Regulation (GDPR), we process your data based on:
- Contract performance: To fulfill orders and provide our services
- Legal obligation: To comply with accounting and tax laws
- Legitimate interest: To improve our services and prevent fraud
- Consent: For marketing communications (you can withdraw at any time)
4. How We Use Your Data
We use your personal data to:
- Process and deliver your orders
- Send order confirmations, shipping updates, and receipts
- Respond to your customer service inquiries
- Send marketing communications (only with your consent)
- Improve our website and products
- Comply with legal obligations
5. Data Sharing
We may share your data with:
- Payment processors: To securely process transactions (e.g., Klarna, Stripe)
- Shipping providers: To deliver your orders
- IT service providers: For website hosting and maintenance
- Authorities: When required by law
We do not sell your personal data to third parties. All service providers are bound by data processing agreements in compliance with GDPR.
6. International Transfers
Your data may be transferred to countries outside the EU/EEA. When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
7. Data Retention
We retain your personal data for:
- Order data: 7 years (Swedish accounting law requirements)
- Marketing data: Until you withdraw consent or unsubscribe
- Customer service inquiries: 2 years after resolution
8. Your Rights Under GDPR
As an EU resident, you have the following rights:
- Right of access: Request a copy of your personal data
- Right to rectification: Correct inaccurate or incomplete data
- Right to erasure: Request deletion of your data ("right to be forgotten")
- Right to restrict processing: Limit how we use your data
- Right to data portability: Receive your data in a portable format
- Right to object: Object to processing based on legitimate interest
- Right to withdraw consent: Withdraw consent at any time for consent-based processing
To exercise these rights, contact us at hello@drinkmoby.com.
9. Cookies
Our website uses cookies to enhance your browsing experience. These include:
- Essential cookies: Required for website functionality
- Analytics cookies: Help us understand how visitors use our site
- Marketing cookies: Used to deliver relevant advertisements (with consent)
You can manage cookie preferences in your browser settings.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, and access controls. However, no method of transmission over the Internet is 100% secure.
11. Complaints
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY):
Integritetsskyddsmyndigheten
Box 8114
104 20 Stockholm, Sweden
Website: www.imy.se
12. Contact Us
For questions about this Privacy Policy or to exercise your rights, please contact us: